These are examples of broad efforts where I shaped direction, designed architecture, and built platforms with long-term impact. They reflect big-picture thinking and cross-disciplinary execution.

Fulfillment UX Prototyping Infrastructure

Transforming a static lab setup into a modular, field-ready platform for simulating fulfillment workflows and accelerating UX insight.

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Retail Photo Booth Platform

Turning a single activation into a scalable, insight-driven platform for in-store engagement.

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Data-Driven Defect Reduction

Correlating shipping defects with warehouse conditions using collected sensor data

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Generative AI Writing Assistant

Shaping a brand into a functional AI assistant — fine-tuning voice, grounding context, and benchmarking output for real-world use.

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